Overview
- Beijing Market Supervision Administration on Thursday formally convened Taobao/Tmall, JD, Pinduoduo, Douyin and Xiaohongshu and published a second batch of typical problems found in its review of platform promotions.
- Regulators found that the advertised “100‑billion” subsidy is a long‑running marketing label rather than a verified, single pot of money and that platforms repeatedly could not provide actual subsidy totals or the split between platform and merchants.
- The report lists clear compliance gaps including promotional rules that are not clearly posted, missing seller identity and qualification details, and unilateral contract clauses that shift liability to consumers or merchants.
- Officials ordered the platforms to carry out immediate, full self‑inspections, correct noncompliant rules and practices, and warned they will use a dynamic, ongoing monitoring mechanism to enforce fixes.
- Experts and media say the action signals a policy aim to stop subsidy‑driven price wars that squeeze seller margins and to steer competition toward innovation, service and fairer disclosure ahead of 6·18.