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Beiersdorf Cuts Full-Year Growth Forecast After Skincare Market Slows

The Hamburg-based firm now forecasts around 3 percent organic sales growth for the year, highlighting a strong innovation pipeline poised to drive a rebound.

Overview

  • On August 5, Beiersdorf lowered its full-year organic sales growth target to about 3 percent from the previous 4–6 percent range due to weaker-than-expected demand.
  • The Consumer division’s forecast was adjusted down to 3–4 percent growth while the tesa unit’s outlook remained steady at 1–3 percent.
  • Group EBIT margin is now seen edging slightly above last year’s 13.9 percent, with tesa expected to sustain around a 16 percent margin.
  • First-half sales rose 2.1 percent and delivered a 16.1 percent EBIT margin, with Q2 figures showing 1.5 percent growth in Consumer and a 3.7 percent decline at tesa.
  • Company leadership underscored confidence in a robust second-half innovation slate and continued product investment to support a market rebound.