Overview

• Behr unveiled Hidden Gem, a smoky blue-green built on a grounding gray undertone, as its 2026 Color of the Year during a July 29 event at Wildflower Farms in Upstate New York.
• Hidden Gem serves as the centerpiece of Behr’s 2026 Color Trends Palette alongside last year’s Rumors and 2024’s Cracked Pepper, offering a range of complementary neutrals, accents and mid-tones.
• The hue is available exclusively at The Home Depot, leveraging Behr’s retail partnership to ensure broad distribution across North America.
• A recent Behr survey found 58% of Americans describe spaces painted in Hidden Gem as “captivating,” underscoring the color’s broad appeal.
• With 88% of respondents planning personalization-focused home projects, Behr anticipates Hidden Gem will drive a shift toward unique, mood-enhancing palettes in 2026.