Overview

• Celebrated on August 1 as the first Friday of the month, events ranged from large beer festivals to small taproom takeovers in over 50 countries.
• Buenos Aires spots like Saigón Noodle Bar and Desarmadero showcased exclusive craft collaborations and rotating tap lists.
• In Mexico, retailers and restaurant chains launched steep discounts — Soriana sold Royal Dutch Lager for 10 pesos per bottle, while Shake Shack and Wingstop ran buy-one-get-one offers.
• According to Fortune Business Insights, the global beer market grew to $851 billion in 2024 and is projected to hit $1.167 trillion by 2032, driven by demand for low-alcohol and experimental brews.
• The day also served as a platform for sustainability and responsible drinking campaigns, including zero-waste brewing partnerships and expanded nonalcoholic options.