Overview

• The Oxford site is running a public Burger Testers soft launch, with the discount available until Friday, October 3.
• Local outlets report different full opening dates, with Oxford Mail listing Friday, October 3, and Hereford Times listing Saturday, October 4.
• Co-founder Anthony ‘Murf’ Murphy called Oxford a dream location and highlighted the city’s strong food culture.
• The menu features smashed patties made from grass-fed Herefordshire beef and items such as the Beefy Boy, Oklahoma Onion Boy, Dirty Boy, and Peanut Butter and Jelly Boy.
• The brand promotes recent accolades, including National Burger Awards wins and a World Food Championships placement, alongside fresh attention from a JK Rowling novel mention and brief exchange on X.