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Bed Bath & Beyond’s Relaunch Excludes California Stores

The revived home-goods brand is pursuing smaller, capital‑efficient locations and an online‑first model, saying California’s costs and regulations make physical retail there untenable.

Marcus Lemonis, CEO of Bed, Bath and Beyond, visits "Fox & Friends" on August 08, 2025 in New York City.
Marcus Lemonis, left, CEO of Bed, Bath & Beyond, and Florida Gov. Ron DeSantis wave to fans after participating in the coin toss before an NCAA college football game between Florida and Miami Saturday, Aug. 24, 2019, in Orlando, Fla.
Cars drive by a Bed Bath and Beyond store on November 04, 2021 in San Francisco, California.

Overview

  • Executive chairman Marcus Lemonis said the company will not open or operate retail stores in California, calling the state overregulated, expensive and risky for businesses.
  • California shoppers will be served exclusively through BedBathandBeyond.com with 24–48 hour delivery and, in some areas, same‑day service.
  • The brand’s physical comeback began with a Bed Bath & Beyond Home pilot in Nashville, with plans reported to convert roughly 75 Kirkland’s locations into smaller-format stores by 2026.
  • Gov. Gavin Newsom’s press office mocked the move on X, while Lemonis defended it as a business decision focused on customers, employees and shareholders.
  • Some local officials, including San Jose Mayor Matt Mahan, voiced concern about California’s business climate as the company continues its nationwide rollout outside the state.