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Bed Bath & Beyond’s Relaunch Excludes California, Citing Costs and Regulations

The revived retailer will expand via smaller stores elsewhere through a Kirkland’s partnership, with California served by 24–48 hour delivery.

Marcus Lemonis, CEO of Bed, Bath and Beyond, visits "Fox & Friends" on August 08, 2025 in New York City.
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Overview

  • Executive chairman Marcus Lemonis announced on Aug. 20 that the company will not open or operate brick‑and‑mortar locations in California, calling the state overregulated, expensive and risky for businesses.
  • California shoppers will be directed to BedBathandBeyond.com with 24–48 hour delivery and, in many cases, same‑day service replacing in‑state stores.
  • The first new Bed Bath & Beyond Home opened in Nashville this month as part of a plan to convert roughly 75 former Kirkland’s locations by 2026, with stores planned in almost every other state.
  • Responding to a jab from Gov. Gavin Newsom’s press office, Lemonis reiterated a broader rollout and said the company is targeting 300 small to midsize stores through its Kirkland’s investment.
  • The move follows Bed Bath & Beyond’s 2023 bankruptcy and asset purchase by Overstock, now operating the brand under Beyond, Inc., as it pursues a smaller‑format, e‑commerce‑heavy comeback strategy.