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Bed Bath & Beyond to Buy Tokens.com in Pivot to Tokenizing Real Estate

The company targets a July 1, 2026 launch using regulated partners to connect asset ownership, valuation and liquidity in one platform.

Overview

  • Bed Bath & Beyond signed an agreement to acquire Tokens.com, with financial terms undisclosed and the deal subject to closing conditions.
  • The planned platform focuses first on real estate and is designed to let users view what they own, assess value and tap financing or liquidity, including turning home equity into cash or tradable tokens.
  • tZERO will provide regulated tokenization, trading and custody infrastructure, while Figure will offer mortgage, renovation loan and home‑equity products.
  • ShyftLabs will supply AI tools for asset analysis, and the scope is expected to extend to public and private securities as well as other asset‑backed financing.
  • The announcement lifted BBBY shares about 5–7%, as the company advances a blockchain strategy under CEO Marcus Lemonis and builds on stakes in firms such as tZERO and GrainChain.