Bed Bath & Beyond Revives Physical Stores Through Kirkland's Partnership
The iconic retailer is set to return with smaller-format stores after bankruptcy, leveraging a strategic partnership with Kirkland's.
- Beyond Inc., the parent company of Bed Bath & Beyond, has partnered with Kirkland's to reopen physical stores over a year after filing for bankruptcy.
- The new stores will be smaller, approximately 15,000 square feet, focusing on a curated selection of high-demand products and seasonal home decor.
- Kirkland's will serve as the exclusive brick-and-mortar operator, utilizing its 325-store network and expertise in store operations.
- Beyond has invested $25 million in Kirkland's, including a $17 million loan, part of which is convertible into company shares.
- The partnership aims to combine Beyond's e-commerce expertise with Kirkland's retail presence to enhance customer experience and financial performance.