Bed Bath & Beyond relaunches as online retailer under new owner Overstock

Overstock purchased Bed Bath & Beyond's intellectual property and relaunched the website and app under the Bed Bath & Beyond name.
The new online store adds over 600,000 products across home categories like kitchen, bedding, and bath.
Overstock aims to reinvent itself and move away from its previous liquidation-focused image.
The relaunch combines Overstock's e-commerce model with Bed Bath & Beyond's strong branding and customer base.
Brick-and-mortar Bed Bath & Beyond stores remain closed with no immediate plans to reopen physical locations.