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Bed Bath & Beyond Opens 22 Co‑Branded Stores With The Container Store

The move signals a push to rebuild a national bricks‑and‑mortar home‑goods network through acquisitions, co‑branded stores, coupon-driven marketing

Overview

  • Beyond, Inc. opened 22 Bed Bath & Beyond + The Container Store locations that began welcoming customers on June 18 as the first phase of a planned nationwide rollout.
  • Each co‑branded store combines Bed Bath & Beyond's bedding, bath, kitchen and home essentials with The Container Store's storage products, custom space design and in‑home services to offer one-stop home solutions.
  • Beyond, Inc. completed its acquisition of The Container Store in April for about $150 million in stock and convertible notes and is using that deal to convert and co‑brand physical locations.
  • For a limited time the new stores will accept legacy blue‑and‑white Bed Bath & Beyond coupons through July 13 and are running a contest for the oldest coupon with a $100,000 home renovation prize.
  • The openings follow Bed Bath & Beyond's 2023 Chapter 11 and the brand's online relaunch after Overstock.com bought its intellectual property, and the company says more phased store openings will follow in the coming weeks.