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Bed Bath & Beyond Moves to Buy Tokens.com to Launch Real‑Estate Tokenization Platform

The planned service would let homeowners access regulated, tokenized financing using partners tZERO and Figure by mid‑2026.

Overview

  • Bed Bath & Beyond agreed to acquire Tokens.com to build a personalized finance platform that tokenizes real‑world assets, initially focused on real estate and home equity.
  • Tokens.com will use tZERO for regulated custody and trading, and integrate Figure Technologies and Figure Markets to offer mortgages, HELOCs, renovation and home‑makeover loans.
  • Users are expected to view asset ownership and values in one interface and tap liquidity in cash or cryptocurrency, including stablecoins, with AI analysis provided by ShyftLabs.
  • The company targets a July 1, 2026 launch, with the transaction and rollout contingent on closing and regulatory steps; financial terms were not disclosed.
  • Shares of BBBY rose roughly 5–7% following the announcement as the company continues a post‑bankruptcy pivot into blockchain services under CEO Marcus Lemonis, alongside existing stakes in tZERO and GrainChain.