Overview

• The pilot store in Nashville opened on August 8 under the Bed Bath & Beyond Home name, marking the brand’s first brick-and-mortar outlet since its 2023 bankruptcy.
• Shoppers can redeem all legacy 20%-off Bed Bath & Beyond coupons regardless of expiration as part of a throwback marketing strategy.
• The first 25 customers received The Beyond Bed, a 10-inch memory foam queen mattress valued at $226.99, as a grand opening incentive.
• Brand House Collective, formerly Kirkland’s Inc., plans to convert up to 80 existing Kirkland’s Home stores into Bed Bath & Beyond Home locations by 2026.
• Beyond Inc., the Overstock.com spin-off holding the retailer’s intellectual property, will support the omnichannel revival by integrating its online heritage with new neighborhood outlets.