Overview

• The first Bed Bath & Beyond Home store opened on August 8 in Brentwood, Tennessee, after converting a Kirkland’s Home location.
• The retailer is honoring legacy 20% off coupons but will allow only one use per customer and bar combinations with other offers or retroactive discounts.
• As a launch promotion, the first 25 customers to make a purchase received a premium 10-inch queen-size memory foam mattress.
• Six more Nashville-area Kirkland’s Home sites are set to convert immediately, with potential to transform roughly 75 to 80 additional locations nationwide pending initial performance.
• The comeback follows Beyond Inc.’s 2023 acquisition of Bed Bath & Beyond’s intellectual property and a $25 million licensing deal with Kirkland’s, now rebranded The Brand House Collective, to operate neighborhood-format stores.