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Bed Bath & Beyond Completes $10 Million Purchase of Kirkland's Home Brand to Speed Store Conversions

The purchase is central to a plan for rapid conversion of Kirkland's Home sites into Bed Bath & Beyond stores.

Overview

  • The company said on Sept. 15 it bought the Kirkland's Home name and other brand assets from The Brand House Collective for $10 million.
  • Executives said the deal accelerates a national strategy to convert Kirkland's Home locations, though specific stores slated for conversion were not disclosed.
  • Plans include extending the Kirkland's Home label into a wholesale channel selling to independent retailers to create recurring revenue.
  • Bed Bath & Beyond reopened its first Bed Bath & Beyond Home in Brentwood, Tennessee, on Aug. 8 as part of a broader rollout of small-format stores.
  • Marcus Lemonis cited a target of about 300 neighborhood locations and reiterated that California will be served via delivery rather than new brick-and-mortar stores, while a prior SEC filing had indicated a roughly $5 million purchase price.