Overview
- The company said on Sept. 15 it bought the Kirkland's Home name and other brand assets from The Brand House Collective for $10 million.
- Executives said the deal accelerates a national strategy to convert Kirkland's Home locations, though specific stores slated for conversion were not disclosed.
- Plans include extending the Kirkland's Home label into a wholesale channel selling to independent retailers to create recurring revenue.
- Bed Bath & Beyond reopened its first Bed Bath & Beyond Home in Brentwood, Tennessee, on Aug. 8 as part of a broader rollout of small-format stores.
- Marcus Lemonis cited a target of about 300 neighborhood locations and reiterated that California will be served via delivery rather than new brick-and-mortar stores, while a prior SEC filing had indicated a roughly $5 million purchase price.