Overview

• On Sept. 15, Brand House Collective sold the Kirkland’s Home intellectual property to Bed Bath & Beyond, Inc. for $10 million and secured a $20 million expansion of their credit agreement to fund operations and store conversions.
• The companies plan to convert all Kirkland’s Home stores over 24 months, rebranding roughly 250 locations as Bed Bath & Beyond Home and closing about 25 others.
• The relaunch follows an August opening in Brentwood, Tennessee, with legacy 20% off Bed Bath & Beyond coupons being honored and five more Nashville‑area stores slated this fiscal year.
• Executives Marcus Lemonis and Amy Sullivan pointed to strong early demand and said the Kirkland’s name will also be monetized through a new wholesale channel.
• Despite the push, Brand House Collective reported a 12% year‑over‑year sales decline and a $20.2 million Q2 fiscal 2025 net loss, and a filing shows Bed Bath & Beyond Inc.’s ownership stake rose to 75%.