Overview
- Fenty Beauty, Glossier, and Olay among brands sponsoring athletes and teams.
- Procter & Gamble offers free hair and nail services to athletes in the Olympic Village.
- Adidas and Coty provide personal care and beauty services at Adidas House Paris.
- Dermalogica's campaign features athletes promoting its sunscreen product.
- Sephora participates in the Olympic Torch relay, offering makeup services and activations.