Beauty Brands Leverage Paris 2024 Olympics for Global Visibility

Major beauty companies partner with athletes and teams to create impactful marketing campaigns during the largest sporting event since 2016.

Fenty Beauty, Glossier, and Olay among brands sponsoring athletes and teams.
Procter & Gamble offers free hair and nail services to athletes in the Olympic Village.
Adidas and Coty provide personal care and beauty services at Adidas House Paris.
Dermalogica's campaign features athletes promoting its sunscreen product.
Sephora participates in the Olympic Torch relay, offering makeup services and activations.