Overview

• Charlotte Tilbury’s 12‑door Beauty Treasure Chest opened to app early access on 9 September before a wider 12 September release at £175, featuring five full‑size products and a listed value around £260, with outlets noting last year’s launch saw one sold per minute.
• Next released two calendars: 25 Days of Beauty priced at £95 and valued at more than £385, and a Luxury Beauty Advent Calendar at £185 valued at over £779.
• Boots went live with two options, the 24 Beauty Stars Luxury Advent Calendar at £150 and the 24 Days of Skin calendar at £70, with waitlist guidance flagged by reviewers due to quick sell‑through.
• Space NK positioned its 2025 calendar at £260 with 35 products including 26 full‑size items and an advertised total value topping £1,150.
• Mid‑market picks broaden the field, with The Independent praising the Sephora Collection premium calendar at £89.99 for 24 items worth more than 2.5 times its price, while other edits such as Anthropologie’s £98 box (worth £365) add competitive value plays.