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Beauty Advent Calendars Hit UK Shelves Early as 2025 Lineups Go Live

Early launches, waitlists, value claims are jump‑starting holiday beauty spending.

Overview

  • Charlotte Tilbury released its 2025 Beauty Treasure Chest, billed as the brand’s best value yet with five full‑size items; it costs £175 in the UK with app‑only early access now and wider availability from 12 September, after last year’s version sold out in one minute, according to 7NEWS.
  • Next is selling two calendars: 25 Days of Beauty at £95 with contents worth £385 and a Luxury calendar at £185 valued at £779, featuring brands such as Elemis, Murad, Clinique and Neom.
  • ASOS’s Face + Body Advent Calendar is live at £98 with 26 items worth £408, including 15 full‑size products from names like Charlotte Tilbury, MAC and Sol de Janeiro.
  • Liberty London’s £275 calendar lists 30 products with a claimed value of about £1,245, including La Mer, Augustinus Bader and Trinny London, with 20 full‑size items.
  • Lower‑cost options are also available, including Sephora Collection’s £54.99 calendar worth over £175 and Revolution Beauty’s £42.50 makeup calendar worth over £100, with the latter returning after a 28,000‑person waitlist.