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Beauty Advent Calendars for 2025 Hit Shelves Early as Brands Push Value and Full-Size Counts

Retailers use steep value claims plus novel features to pull holiday demand forward.

Overview

  • Avant’s 12‑day Wonders calendar is on sale for £99 with a stated £935 product value, adds an augmented‑reality experience, offers a WONDERS discount code and includes Golden Ticket prizes, with prior years reported sold out.
  • Space NK’s premium box lists 35 products with 26 full‑size items from brands such as Gisou, K18, Olaplex and Rare Beauty, positioned as a high‑end option for early shoppers.
  • Cult Beauty’s 2025 editions advertise over $1,950 AUD in product value with more than 40 treats, while Jo Malone London’s set targets fragrance fans at $895 AUD.
  • ASOS’s Face + Body calendar features 26 items with 15 full‑size inclusions, and MCoBeauty’s set has already sold out on the brand’s site but remains available at Big W.
  • Coverage underscores that calendars bundle best‑selling skincare, makeup and haircare at prices below buying items separately, with fast sellouts expected across popular releases.