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Beauty Advent Calendar Rollout Speeds Up as Boots Joins Next, Liberty and Charlotte Tilbury

Retailers tout steep claimed savings with early access to drive fast sellouts.

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Overview

  • Boots unveiled two 2025 calendars, a £150 24-day premium box valued at £612.50 with 17 full-size items and a £70 skincare edition worth £289.
  • Charlotte Tilbury opened early app access through September 12 for its 12-drawer Beauty Treasure Chest, priced at £175 with five full-size products and a stated £264 value.
  • Liberty London’s £275 luxury calendar lists 30 items, 20 full size, with a claimed total value of £1,245 featuring brands such as La Mer and Augustinus Bader.
  • Sephora’s budget-friendly Collection calendar is on sale for £54.99 with contents valued over £175, including 12 full-size items and immediate delivery.
  • Early launches highlight value messaging across retailers including Next (£95 calendar worth £385 and £185 calendar worth £779), ASOS (£98 worth £408) and LookFantastic (£105 worth over £655), with stock expected to move quickly.