Overview
- Sales began in Japan at midnight on November 20, continuing the annual release tradition for the French new wine.
- Suntory is importing about 37,000 cases, a roughly 2% cut from last year, while keeping retail prices unchanged.
- To broaden its customer base, Suntory is emphasizing 375 milliliter bottles and promoting this year’s flavor profile.
- Mercian has withdrawn from Beaujolais Nouveau and is marketing value‑priced domestic new wines in its place.
- The market is contracting as some major importers exit and retailers look to cultivate alternative best‑selling products.