Beaujolais Nouveau 2024 Launches Today with Global Celebrations

The annual release of the young wine marks a festive tradition rooted in French culture, with millions of bottles enjoyed worldwide.

The Beaujolais Nouveau, a young wine from the Gamay grape, is officially released every third Thursday of November, with the 2024 launch occurring today, November 21.
This year’s production faced challenges from a rainy growing season, but early tastings highlight a fresh and fruity profile with vibrant aromas.
The tradition, which began locally in the 19th century, became a global phenomenon in 1951 following regulatory changes allowing early wine releases.
Over 30% of the region's annual wine production is dedicated to Beaujolais Nouveau, with millions of bottles exported to over 150 countries, including Japan, the U.S., and Germany.
Festivities across France, particularly in the Beaujolais region, include midnight tastings, music, and communal celebrations, showcasing the wine’s cultural significance.