Overview
- A nearly five-minute film starring IShowSpeed premiered on his YouTube livestream today, launching Beats' latest Powerbeats Pro 2 campaign.
- The livestream included giveaways of five "Master of Speed & Stability" kits that feature an exclusive custom pair of Powerbeats Pro 2 and a movie poster.
- The short follows the streamer traveling overseas to train with a kung fu master as part of the storyline that underscores secure fit during intense movement.
- Paco Yick, identified as a longtime member of Jackie Chan's stunt crew, portrays the master to lend stunt authenticity to the production.
- Beats markets the earbuds as "the most stable earbuds on earth," a promotional claim tied to their flexible ear hooks that target athletes and active users.