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Beats Enlists IShowSpeed for Kung Fu Short Promoting Powerbeats Pro 2

The campaign spotlights ear‑hook security to position the earbuds as the most stable option for active use.

Overview

  • The nearly five‑minute film follows IShowSpeed training with Paco Yick, a longtime member of Jackie Chan’s stunt team.
  • Beats’ spot labels Powerbeats Pro 2 “the most stable earbuds on earth,” using physically demanding drills to showcase a secure fit.
  • The film premiered via an IShowSpeed livestream that included five giveaway kits, though reports differ on contents between custom Powerbeats Pro 2 with posters and custom Beats over‑ear headphones.
  • Powerbeats Pro 2 launched on February 13 at $249.99 and are currently listed at $199.95, according to iClarified.
  • Coverage from MacRumors, iClarified, and The Mac Observer confirms the film’s release and the stability‑focused messaging.