Overview
- Beats released a new advertising campaign featuring Los Angeles Dodgers star Shohei Ohtani depicted at towering scale across city backdrops.
- The visuals were created in collaboration with photographer Daniel Sannwald to position Ohtani as a cultural figure rooted in Los Angeles.
- Images prominently showcase Beats Studio Pro, Powerbeats Pro 2, and Powerbeats Fit headphones and earbuds.
- Ohtani is quoted saying the imagery symbolizes his connection with Los Angeles and its fans.
- MacRumors first reported the campaign, which was subsequently republished by outlets including MacMegasite.