Overview

• Apple announced the collaboration with Japanese artist Verdy, sharing promotional imagery and a video of the Vear character holding the speaker in its mouth.
• The first release is an in‑store, hyper‑limited bundle at Dover Street Market in London.
• The London bundle costs £380 (about $513) and includes a standard $149.99 Beats Pill packaged with the figure.
• Apple says availability will expand to the United States, China, and Japan later in 2025, with pricing and quantities not yet disclosed.
• Coverage notes the speaker hardware is identical to the regular model, with the premium tied to the collectible accessory rather than new audio features.