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Beats and BLACKPINK’s Jennie Unveil Limited-Edition Solo 4 Headphones for Sept. 5 Launch

The limited run channels Jennie’s Ruby album aesthetic to advance Beats’ artist-collaboration strategy.

Overview

  • Apple-owned Beats confirmed the special JENNIE edition of the Solo 4 goes on sale Friday, September 5.
  • The headphones are priced at $199.99 and will be available in the U.S., U.K., Japan, South Korea and China at selected Apple stores, Best Buy in the U.S. and Coupang in South Korea.
  • Design elements include a Ruby Red finish, two attachable red bows, R and J detailing, a color-matched case and ear-cushion symbols inspired by Jennie.
  • Beats will host in-store experiences in Los Angeles, New York, Shanghai, Tokyo and Seoul featuring a playlist curated by Jennie.
  • Jennie said the collaboration feels special and that she looks forward to fans experiencing her music through the headphones, and the release builds on last year’s successful Solo Buds partnership and the Solo 4 model introduced in April 2024.