Overview
- Beats announced the Beats 360 on Tuesday, Sept. 22, opened preorders that day at $349.99, and will begin deliveries and in‑store availability on Sept. 24.
- The headphones ship with removable earcup and headband cushions and offer separate Cushion Kits so users can mix colors and materials; kits list for $49.99 but are on a limited launch promo for $9.99 in several markets.
- Beats says the 360 use a new acoustic platform with custom drivers and deliver up to 1.75× more active noise cancellation than the Studio Pro, plus Personalized Spatial Audio, Adaptive EQ, and a 32‑hour battery life with five‑minute fast charging for one hour of playback.
- The model is built for activity with an IPX4 sweat and water resistance rating, a lighter build and breathable Performance Knit cushions, but it omits wired audio support — a tradeoff reviewers flagged as important for travel or non‑Bluetooth use.
- By replacing the Studio Pro as the brand’s premium over‑ear at $349.99 and offering swappable cushions and recycled materials, the 360 aims to broaden Beats’ use cases for workouts and personalization and could drive repeat accessory sales as cushions wear or trends change.