Overview
- Beats announced the Beats 360 on Tuesday, Sept. 22 and opened preorders at $349.99 with retail deliveries and in‑store availability starting Thursday, Sept. 24 while the existing Studio Pro remains on sale at a reduced price.
- The headline feature is removable earcup and headband cushions that let users mix Performance Knit and UltraPlush materials and colors, with standalone Cushion Kits listed at $49.99 and offered for a limited time at $9.99 in select markets through Oct. 31.
- Beats says the 360 use a new acoustic platform with up to 1.75× more combined active and passive noise cancellation versus Studio Pro, Personalized Spatial Audio with dynamic head tracking, Dolby Atmos support, Adaptive EQ, and a claimed 32 hours of battery life with ANC on.
- The headphones run on a custom Beats chip with Class 1 Bluetooth 5.3 and offer one‑touch pairing, Automatic Switching, Find My and Fast Pair support, but they lack any wired‑audio option—a limitation reviewers flagged as a notable drawback for air travel and some console or low‑latency uses.
- Positioned as a lifestyle and fitness flagship, Beats 360 use recycled materials and an IPX4 sweat rating while Beats’ celebrity marketing and the cushion promo could drive accessory sales and steer buyers toward modular, longer‑lasting over‑ears.