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Beast Industries Confirms Plans for Beast Mobile and MrBeast Financial

The CEO confirmed the push to help the company move toward profitability after heavy media costs.

Overview

  • CEO Jeffrey Housenbold announced at the DealBook Summit that the company is launching a phone service called Beast Mobile and a financial-services platform.
  • A USPTO filing from October 13 details the "MrBeast Financial" brand with a mobile app and online services spanning banking, financial advisory, crypto exchange, and other offerings.
  • Investor materials indicate Beast Mobile is likely to operate as an MVNO that leverages major carriers’ networks while Beast Industries focuses on marketing and sales.
  • The company is developing a two‑sided marketplace to connect creators with Fortune 1,000 marketers, which a spokesperson said remains in a general‑discussion phase with no specifics yet.
  • Investor documents show revenue exceeded $400 million last year but the company posted a loss, prompting cost cuts and new hires centered on sponsorships and scripted content.