Overview

• Umbrella and two sunbed rentals now cost €32–35 per day on average, according to Codacons
• High-end beach clubs in Versilia, Forte dei Marmi and Costa Smeralda charge up to €1,500 daily for premium tents and services
• A weeklong family vacation ranges from about €1,030 in Rimini to over €3,000 in Sardinia, per Assoutenti figures
• Calabria’s Roccella Jonica leads low-cost options at €13 per day while Torre Canne, Maratea and Vico del Gargano offer other affordable lidos
• Rising tariffs are reshaping Italian summer travel, with more frequent, shorter beach trips replacing traditional long stays