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8h ago

BCCI Targets Rs 450 Crore India Team Sponsorship for 2025–28 After Dream11 Exit

The board expects to finalize a new lead sponsor before the Women's World Cup.

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BCCI Eyes 450 Sponsorship Deal After Dream 11's Premature Exit: report

Overview

  • BCCI confirmed it has ended its partnership with Dream11 following the passage of the Promotion and Regulation of Online Gaming Bill, 2025.
  • Reports indicate the new lead sponsorship is being priced around Rs 450 crore for the 2025–2028 cycle.
  • The tender is expected to cover roughly 140 matches across bilateral fixtures and ICC/ACC events.
  • Per-match targets reported for bidders are Rs 3.5 crore for bilateral games and Rs 1.5 crore for multinational tournaments.
  • Officials and media reports suggest a sponsor is unlikely to be onboarded for the Asia Cup starting September 9, with a deal targeted before September 30.