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2h ago

BCCI Says Dream11 Jersey Deal Is Over After Gaming Ban, Begins Search for New Sponsor

The board is weighing replacement options before the Sept. 9 Asia Cup.

The three-year deal between the Indian cricket team and Dream11, worth Rs.358 crore, was due to run till the end of next year’s T20 World Cup in February-March. (AP)

Overview

  • BCCI secretary Devajit Saikia said the association with Dream11 has ended following the new law banning real-money online gaming.
  • Dream11 suspended all money-based contests after Parliament passed the Promotion and Regulation of Online Gaming Bill, 2025, which received presidential assent last week.
  • Dream11’s three-year front-of-jersey deal with BCCI, valued at Rs 358 crore, had been slated to run until early 2026.
  • Dream11 CEO Harsh Jain said talks with BCCI are ongoing and that no final decision has been reached, describing any next steps as subject to mutual agreement.
  • BCCI is exploring a short-term or longer-term replacement, including a possible tripartite sublet, with reported interest from a telecom major, a global carmaker and a fintech firm.