Overview

• The BCCI has re-priced lead sponsorship at INR 3.5 crore per bilateral match and INR 1.5 crore per multilateral game, up from INR 3.17 crore and INR 1.12 crore respectively.
• India will play the Asia Cup in the UAE without a jersey sponsor, with players training and set to appear in sponsorless kits as an interim deal is not expected.
• An Expression of Interest issued on September 2 bars categories such as gaming, crypto, tobacco, sportswear, banking, and certain consumer goods to avoid regulatory issues and conflicts with existing partners.
• Prospective bidders must meet a minimum turnover or net worth of Rs 300 crore over the last three years, with EOI purchase due by around September 12 and bid submissions by September 16.
• At the revised base price, media estimates suggest the three-year deal could fetch roughly INR 400 crore or more, while the Online Gaming Act is also prompting exits like My11Circle from IPL sponsorships.