Overview

• The BCCI released its Invitation for Expression of Interest on September 2 with a ₹5 lakh fee, setting September 12 to purchase documents and September 16 to submit bids.
• India is set to play the Asia Cup starting September 9 in the UAE without a lead jersey sponsor given the compressed bid window.
• Bidders must show an average turnover or net worth of at least ₹300 crore over the past three years and satisfy a ‘fit and proper’ test that bars convicted offenders and RBI-designated wilful defaulters.
• Applications from entities tied to online money gaming, betting, cryptocurrency, alcohol, tobacco, or content likely to offend public morals are prohibited, and surrogate branding is not allowed.
• Brand categories already covered by existing partners are blocked, including sportswear (Adidas), banking/financials (IDFC First Bank), non-alcoholic beverages (Campa Cola), fans/appliances, and insurance (SBI Life), as Dream11’s early exit under the new law draws no penalty.