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7h ago

BCCI Opens Bids for Team India Lead Sponsor, Bars Gaming, Crypto, Alcohol and Tobacco

Tight timelines point to a sponsor-less Asia Cup as the board pursues a compliant replacement.

Dream11 recently pulled out of its three-year deal with the BCCI.
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India's captain Suryakumar Yadav with his teammates
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Overview

  • An Invitation for Expression of Interest was released on September 2 with IEOI purchase due by September 12 and bid submissions by September 16.
  • The IEOI costs a non‑refundable ₹5 lakh and requires bidders to show a three‑year average turnover or net worth of at least ₹300 crore.
  • Eligibility includes a ‘fit and proper’ test, a ban on surrogate branding, and a prohibition on ties to online money gaming, betting, gambling or cryptocurrency businesses.
  • BCCI also blocks categories already covered by partners such as Adidas, Campa Cola, IDFC First Bank and SBI Life, preventing bids from those sectors.
  • Dream11 exited its ₹358 crore deal after the new Online Gaming Act, and reports indicate India is expected to play the Asia Cup without a jersey lead sponsor.