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BCCI Names Apollo Tyres as Team India’s New Lead Sponsor Through March 2028

Following Dream11’s exit under India’s new gaming law, the appointment underscores resilient demand for restructured jersey rights.

Overview

  • The BCCI confirmed Apollo Tyres as lead sponsor for the men’s and women’s teams in a two-and-a-half-year pact running to the end of March 2028.
  • Media reports value the deal at about ₹579 crore, with a reported ₹4.5 crore per bilateral match and ₹1.72 crore per ICC fixture across roughly 141 games.
  • Apollo’s mark will appear on the front of the jersey in bilateral series and on the sleeve during ICC and other multi-nation events.
  • Canva and JK Cement were outbid in the September 16 tender after the board raised base prices and barred categories including online money gaming, betting, crypto and tobacco.
  • Teams had recently played without a sponsor; reports indicate first on-field use for India A versus Australia A in Kanpur from September 30 and the men’s West Indies Tests from October 2.