Overview

• The BCCI confirmed Apollo Tyres as the new lead sponsor, with the company’s logo to appear on the men’s and women’s national team jerseys across formats.
• Media reports place the agreement at about INR 579 crore for roughly three years, with per-match payments around INR 4.5 crore for bilateral fixtures and lower values in ICC events due to logo placement rules.
• Coverage indicates the package spans 121 bilateral matches and 21 ICC fixtures, replacing Dream11 after its deal ended following the Promotion and Regulation of Online Gaming Act 2025.
• Bidding opened on September 2 under rules barring brands involved in real‑money gaming, betting, crypto, tobacco and other categories, with higher base prices than the previous cycle.
• Reports say Apollo outbid Canva and JK Cements to win the rights, and with teams having played sponsorless in the Asia Cup, the first on‑kit appearances are expected as early as the India A series and the West Indies Tests.