Overview

• The board announced the partnership following a September 16 tender in which Apollo outbid Canva and JK Cement for the lead-sponsor rights.
• Media reports peg the deal at about INR 579 crore, with per-match rates of roughly INR 4.5 crore for bilateral games and INR 1.72 crore for ICC fixtures, figures not disclosed by the BCCI.
• The agreement spans two and a half years to March 2028 and covers both the men’s and women’s national teams across all formats.
• Reporting indicates the Apollo logo will feature on the front of India’s jersey in bilateral series and shift to a sleeve position during multi-nation events.
• Dream11’s exit followed the Promotion and Regulation of Online Gaming Act 2025, and the BCCI’s re-tender barred categories including gaming, betting, crypto and tobacco, with new branding slated to appear from upcoming fixtures such as India A games and the West Indies Tests.