Particle.news

Download on the App Store

B.C. Tables Bill to Sue Vaping Firms Over Deceptive Marketing

Modelled on tobacco and opioid cases, the plan aims to recover public costs through litigation.

Overview

  • The Vaping Product Damages and Health Care Costs Recovery Act was introduced in Victoria to let the province take manufacturers and wholesalers to court for deceptive practices linked to health harms.
  • Officials allege companies targeted youth with flavours and influencer advertising and failed to be transparent about nicotine levels, ingredients and addiction risks.
  • Attorney General Niki Sharma said the approach follows B.C.’s successful use of similar laws against tobacco and opioids, citing a national settlement that will deliver about $3.6 billion to B.C.
  • The government said any money recovered from future vaping litigation would go into general revenue rather than being earmarked for health care.
  • Industry groups, including the Canadian Vaping Association, argue vaping is an adult harm‑reduction tool and call for balanced rules, while Health Canada warns vaping is not harmless and is not approved as a cessation aid.