Overview
- Premier David Eby said British Columbia will not proceed with a standalone anti-tariff advertising campaign targeting Americans and will coordinate messaging with the federal government.
- Speaking alongside Canada–U.S. trade minister Dominic LeBlanc, Eby cited the federal call for an integrated approach when communicating with U.S. authorities.
- The move comes after President Donald Trump blamed Ontario’s anti-tariff ads for his decision last month to cancel trade talks with Canada.
- In September, the U.S. imposed anti-dumping and countervailing duties of 26% to more than 47% on Canadian companies and later threatened an additional 10% under a national security rationale.
- Eby said the ad plan was discussed at a Vancouver summit on supporting the forest sector, and he announced a working group as industry leaders pressed for inclusion and faster rollout of the previously announced $1.2 billion in federal support.