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3h ago

BBC Weighs YouTube-First Shows to Reach Younger Viewers, FT Reports

The reported plan responds to YouTube's higher UK reach, signaling a bid to reconnect with younger viewers.

A silhouette of a mobile user is seen next to a screen projection of Youtube logo in this picture illustration taken March 28, 2018. REUTERS/Dado Ruvic/Illustration
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Overview

  • The Financial Times reports that the BBC plans to create programmes specifically for YouTube, a move not confirmed by the broadcaster or Google.
  • Tailored shows would debut on YouTube and later be made available on iPlayer and BBC Sounds, according to the report.
  • The strategy targets younger audiences and would enable advertising on versions shown outside the UK to generate additional revenue.
  • Sources say the agreement would cover the BBC’s public service arm, formalise ties with BBC Studios, and may include a limited selection of older series.
  • Barb data show YouTube reached 51.9 million UK viewers in December versus the BBC’s 50.8 million, with an announcement possible as soon as next week.