Overview

• Tech Now, launched in late March as a replacement for the BBC’s long-standing Click programme, has struggled to resonate with viewers.
• Audience criticism focuses on the segment’s presentation, branding, and perceived lack of effort in its logo design, described by some as outdated and amateurish.
• Fans of Click have expressed disappointment over the absence of former hosts Spencer Kelly and Lara Lewington, with many stating the new format lacks the same appeal.
• The rebranding of Click into Tech Now was part of the BBC’s cost-cutting measures and a broader shift toward digital-first content with an emphasis on emerging technologies like AI.
• Despite viewer backlash, the BBC maintains that Tech Now aligns with its strategy to deliver technology coverage adaptable to both digital and TV audiences.