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BBC Studios and LEGO Launch LEGO Bluey Shorts

A 10-episode run of two-minute LEGO-animated shorts seeks to grow the franchise's digital audience by encouraging play-based engagement.

Overview

  • BBC Studios and LEGO Entertainment have released LEGO Bluey Shorts, a 10-episode collection that recreates scenes and games from the Bluey series in LEGO animation.
  • Episodes are two minutes long and will roll out on official Bluey and LEGO YouTube channels plus the LEGO Little Ones channel and Bluey.TV with new installments published weekly through early September.
  • The first short, titled "Copycat," is available now and remaining episode titles include The Beach, Queens, Dance Mode, Sleepytime, Musical Statues, Magic Xylophone, Keepy Uppy, Obstacle Course and Born Yesterday.
  • The series launches in 12 languages to reach global family audiences and both companies say the project is meant to blend the brands' focus on creativity and imaginative play.
  • The LEGO Bluey Shorts extend a wider Bluey partnership that includes merchandise and themed collections and aim to offer a shareable, digital-first way for families to engage with the show.