Overview
- The series will premiere on BBC One and BBC iPlayer in October 2025, with the exact broadcast date still to be announced.
- The BBC has confirmed a full lineup of 19 celebrities including Stephen Fry, Tom Daley, Kate Garraway, Paloma Faith, Alan Carr, Jonathan Ross, Clare Balding, Charlotte Church and Celia Imrie.
- Contestants will play the show's deception game for a prize pot of up to £100,000 to donate to a charity of their choice.
- BBC unscripted director Syeda Irtizaali said the cast are dedicated fans who "really play the game," adding that some reported feeling changed by the experience.
- Early betting markets currently list Alan Carr as the favourite to win, according to whataretheodds.co.uk.