Overview
- The BBC announced on Wednesday that it has agreed to show one live Serie A match per round this season, totaling 38 fixtures.
- Coverage begins this coming Sunday with Atalanta v Sassuolo, scheduled to be shown on BBC ALBA and streamed on BBC iPlayer in the evening.
- The package is split evenly: BBC ALBA will air 19 matches with bilingual Gaelic and English co‑commentary and BBC Sport will stream 19 matches on iPlayer with English commentary.
- Broadcaster promotions highlight British players such as Scott McTominay and Billy Gilmour at Napoli and recent signings like Djed Spence and John Stones as drivers of UK interest.
- The deal expands BBC Sport’s continental football lineup, which already features Bundesliga and La Liga content, and could boost viewership in Scotland through Gaelic coverage while increasing iPlayer traffic across the UK.