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BBC Renews The Celebrity Traitors for 2026 After Record Viewership

The broadcaster cited exceptional ratings alongside an official £21.8m boost to Scotland from the franchise.

Overview

  • Claudia Winkleman will return to host, with production continuing at Ardross Castle in the Scottish Highlands.
  • Companion series The Celebrity Traitors: Uncloaked will also return in 2026, produced by Platform Media for BBC Sounds, BBC Two and iPlayer.
  • The premiere drew 14.8 million views over 28 days, making it the biggest single TV episode of 2025 and the biggest unscripted title since 2021, according to BBC/BARB data.
  • The finale averaged 11.1 million viewers with a peak of 12 million and generated 1.9 million live iPlayer requests, a new high for entertainment on the platform.
  • A BBC economic impact report estimates £21.8 million in gross value added to Scotland since 2022 across the UK, US and celebrity editions, with input from VisitScotland and Screen Scotland.