Overview
- The BBC has commissioned a second celebrity series for 2026 on BBC One and iPlayer, with Claudia Winkleman back at Ardross Castle.
- Produced by Studio Lambert, the celebrity edition is now the UK’s biggest unscripted title since 2021 across broadcast and BVOD, according to the BBC.
- Episode one drew 14.8 million viewers on a 28‑day BARB measure, while the finale averaged 11.1 million with a 12 million peak and set a 1.9 million iPlayer live‑viewing record for entertainment.
- Companion series The Celebrity Traitors: Uncloaked will return, with Platform Media producing new episodes for BBC Sounds, BBC Two and iPlayer.
- A BBC economic impact report estimates The Traitors franchise has generated about £21.8 million in gross value added for Scotland since 2022.