BBC Issues New Social Media Guidelines for High-Profile Presenters

The BBC has released updated rules for presenters of flagship programs regarding impartiality and political campaigning on personal social media accounts.
The changes follow recent controversies involving sports presenter Gary Lineker's tweets expressing political opinions.
Under the new guidelines, high-profile BBC presenters must not endorse or attack political parties on social media to maintain impartiality.
While enjoying freedom of expression, flagship presenters must be mindful of avoiding overt party political campaigning online.
The update aims to provide clearer standards for acceptable social media conduct by top BBC personalities.